About S.M.I.

Synthetic Media Investigator builds connected AI workflows for small businesses — lead follow-up, booking, and everyday operations — and teaches the technology behind them through a free interactive Academy. We also produce fully fictional, disclosed synthetic brand characters, registered on a public tamper-evident provenance chain.

The through-line is disclosure: we investigate what undisclosed synthetic media does to people, so everything we build ships labelled, documented, and on the record.